Have always loved Sierra Nevada for 20+ years. Recently moved to FL and saw this at Publix. Tried it 6 months ago, and can't drink any other beer. I've tried to occasionally grab a 12 pack of some old favorites, and they still just sit in the beer fridge with 11 cans left. The rich hop flavor is so welcome after some other hoppy beer just makes you sneeze. Here in FL, I am a long way away from the brewery, but the manufacture dates on the 12 packs are no more than a week or two old.